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Phil Ellsworth / ESPN Images(ATLANTA) — Shaquille O’Neal is now the owner of a Krispy Kreme franchise in the Atlanta-area.
The basketball Hall-of-Famer purchased the iconic 60-year-old location on Ponce de Leon Avenue, according to a statement from the chain. O’Neal was also named Krispy Kreme’s new global spokesman.
“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” Krispy Kreme CEO Tony Thompson said in a statement. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”
Krispy Kreme will hold a “Shaq-or-Treat” promotion for Halloween where fans on social media can win prizes with O’Neal’s signature and/or “surprises” from the doughnut chain.
O’Neal took to Twitter to share the news of his Krispy Kreme partnership:
— SHAQ (@SHAQ) October 24, 2016
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